This century is all about the environment – and the built environment. Owners and tenants are driven to create better, healthier, more effective and more sustainable buildings.
Buildings matter more than ever. They underlie the competitive advantage that leadership organizations hold in workforce recruitment, retention and productivity. They provide the underpinnings of brand image and community relations for the best businesses and institutions.
Yet while interest may be at an all-time high, intelligence – that is, knowledge – is not. The owners of these buildings, the corporate executives, need information on how to make the right decisions on design, construction and budgeting decisions. Their decisions for the buildings they lease, own, or plan to build in the future are critical.
Finally, there is a resource for them. Built on the premise that “Good design is good for business,” Architectural Record along with our sister publication BusinessWeek introduce the new magazine HQ, edited for the corporate executive.
HQ has been created to serve as a bridge between C-level executives, building owners and developers, and design and construction professionals. This audience of 65,000 professionals together constitutes a powerful influence on the future of our built environment.
With HQ, you finally have the opportunity to reach and influence these key decision-makers in an editorial environment that promotes high-quality, high-performance building as well as sustainable products and services. HQ presents compelling case studies on facilities that succeed. HQ also illuminates the best practices developed by companies that understand how building design and the right product mix can dramatically enhance their workplaces. And it’s not just a hunch: They have the data to back it up. Other features in HQ will include interviews with CEOs, employee occupant feedback, as well as practical matters such as understanding LEED, quantifying workplace effectiveness, and the benefits of sustainability. Even better, HQ promises to create a lot of buzz with its new national ranking: HQ Magazine’s 25 Top Places to work, a rigorous listing based on the organizations’ design and culture.
HQ is about possibilities. Let building owners and C-suite leaders know what’s possible.
For more information on advertising in HQ email mhcmedia@mcgraw-hill.com or call 1-800-458-3842
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